LinkedIn

Facts:

·        LinkedIn has over 810 million members

·        LinkedIn is available in 25 languages

·        60% of LinkedIn users are between 25 and 34 years old

LinkedIn were looking to raise the profile brand of its platform, particularly in the target audience area of young people 16 – 25 who are just starting out on their career journey.

Challenge:

Via the delivery of the national NCS programme we connected LinkedIn with the launch of The Summer NCS Enterprise challenge 2022. Young people will be tasked to explore a possible add on service to the existing platform that would help users connect with employers more effectively or help raise their online professional profile in a more creative way.

Solution:

Learn by Design created a video to launch the competition to NCS participants. Learn by Design filmed inside footage of the LinkedIn Head Quarters in London along with interviews from Global Client Director Mark Walton and Product Marketing Manager Krishna Panchal.  The video aimed to showcase the importance of having a professional profile whilst reaching out to young people to identify what else LinkedIn could offer as the next big featue.

Mark and Krishna also very kindly talked to us with some great career advice: