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About the Workshop
An introduction to marketing and advertisement.
Discussion around the 4 P’s of marketing and analysis of a variety of adverts.
In teams learners are challenged to prepare an advertisement campaign for a novel drink product considering the 4 P’s of marketing.
The adverts are presented to the class in a ‘Dragons Den’ style pitch.
Student Learning
Curriculum enrichment:
Know and understand business concepts, business terminology, business objectives, the integrated nature of business activity and the impact of business on individuals and wider society.
The purpose of marketing, its role within business and how it influences business activity, including:
The marketing mix and the importance of each of the four elements – price, product, promotion and place – and how they work together.
How the marketing mix is used to inform and implement business decisions.
Logistics and Planning
Can be delivered in a standard classroom with a projector and screen.
Sales and Marketing
Workshops can be booked on their own and delivered on rotation throughout the day or delivered as part of a series of workshops,
where classes rotate between multiple activities.
Groups of approximately 30 learners
Keystage 3, 4 and 5
40-60 minutes